I took part in a great workshop by Gary Jader, founder of Ideas on the Wall. Sponsored by the chambers of commerce of Edina, Minneapolis Regional, Richfield, and TwinWest, the day long session was to develop new ideas to generate sales.
Ratings. Readership. Good press. Public attention. One of the most sought after goals in America is to stand out from the crowd. Businesses hire marketing firms to help create an image that separates them from the noise of the market place. Getting attention. I want attention for my column. Nothing makes my day more than an e-mail or phone call from someone who loved, or hated, what I had to say. Love me, hate me, just don’t ignore me.