We all know the difference between creatives and analyticals. Creative right-brain people are intuitive, random, and subjective. Left-brain people are logical, rational, and objective. So it stands to reason that creatives would abhor any form of structure, whereas analyticals would take to it like a Lutheran to hotdish. Imagine my surprise to find that so many corporations lack the simplest order for team projects; conversely, people in creative professions actually thrive when given a construct. Quite literally, creativity is born of structure.